Shared value
It matters beyond one enterprise and may affect an industry or a category of work.
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Initiative
Real industry questions.Verifiable Agentic Transformation.
Agent is the means. Transformation is the product.
A long-term research and practice initiative led by Tezign. It brings enterprises, universities and research institutions, technology partners, and the wider ecosystem together to turn important questions without standard answers into shared research, real-world validation, and reusable outcomes.
Shared agenda
From understanding to action,with outcomes shaping what comes next.
Agents entering real enterprise work must do more than complete tasks. They need to form judgment in context, carry work forward, and be tested against outcomes. The initiative focuses on three connected, long-term questions.
- 01Understanding
Understand consumers, experts, and enterprise context
Study how agents use professional knowledge and enterprise context to form probabilistic understandings of people, then calibrate them through human research and real behavior.
- 02Judgment
Participate in business judgment without standard answers
Study how people and agents form, compare, and test judgment when evidence is incomplete and objectives compete.
- 03Action
Turn judgment into sustained action
Study how agents enter workflows, connect people and systems, handle exceptions, and carry work to verifiable business outcomes.
Outcome-driven evolution
Real outcomes feed the next cycle of understanding, judgment, and action—improving methods, collaboration, and capability over time.
Conditions shared across every question
01Business value & evaluation
02Context, data & system connection
03Human-agent responsibility & organizational change
04Reliability, safety & governance
From question to project
Start with a question worth answering together.
Co-building does not begin with a predetermined answer or a required product. A question becomes a long-term project only when it combines shared value, genuine unknowns, and the conditions for real validation.
What makes a question worth co-building
Genuine unknowns
Existing methods do not yet answer it well enough; multiple forms of expertise are needed.
Real validation
Real settings, participants, and evaluation conditions make evidence-based testing possible.
How a project moves
- 01
Define together
Set the scope, available evidence, validation goals, and limits of applicability.
- 02
Form the partnership
Bring in the right participants and agree on responsibility, contribution, data use, and IP.
- 03
Research and practice
Run research, evaluations, prototypes, pilots, education, or longitudinal studies as the question requires.
- 04
Validate and publish
Revise the method with evidence and outcomes, then publish authorized work others can continue to test.
Projects & progress
Co-building is ongoing.
Follow the projects within each initiative from launch and research through interim findings, public outcomes, and related conversations. Browse by initiative to see how different questions are framed, tested, and turned into useful work.
Coming next
The first projects and updates will be published here.
Projects are now being formed. Once publication is authorized, this space will carry project launches, interim findings, and outcomes.
Propose a questionHow to participate
Bring a real question, a needed capability,or a setting where the work can be tested.
Participation does not require the purchase or use of Tezign products. We bring together the enterprises, researchers, technology partners, and industry participants each question needs.
Propose a question
Enterprises and industry organizations
Bring a question with shared value that can be tested in a real setting, then define the project with co-building partners.
Join a project
Universities, research institutions, technology partners, and practitioners
Contribute research methods, industry experience, technology, data conditions, or validation environments to an active question.
Open the outcome
All project participants
Turn validated and authorized findings into research, evaluations, prototypes, cases, courses, or public conversations.
Boundaries for openness
01Participants determine methods, technology routes, and outcomes around the question together.
02Only authorized projects, participants, and outcomes with enough context to be represented accurately are made public.
03Personal information, enterprise data, trade secrets, and intellectual property remain protected.
Why Tezign
Research on people, enterprise practice,and agentic technology at one table.
Tezign has long worked at the intersection of understanding people and business, serving global enterprises, and bringing new technology into production. We organize the initiative while contributing research, product technology, and transformation practice to the projects themselves.
Long-term research
Understand people and business
The Design AI Lab with Tongji University and the AI & Business Innovation Research Fund with CEIBS connect interdisciplinary research, education, and industry questions.
Enterprise practice
Validate in real operations
As of July 2026, Tezign had served 180+ enterprise customers globally, including 60+ Fortune Global 500 and Fortune China 500 companies, across 50+ countries and regions.
Product & implementation
Move research into production
Enterprise agentic AI products, models, context, FDEs, and transformation services help move questions from research and prototypes into evaluated, governed business practice.
Join the initiative