CEIBS x Tezign | "AI + Business Evolution" Summit & Dual Whitepapers

Dual Driving Forces of Top-Level Design and Industrial Practice

On March 21, the 'AI + Business' Evolution Summit co-hosted by China Europe International Business School and Tezan Technology was held in Shanghai. The event released two heavyweight white papers: 'AI is the New Oxygen: Business Evolution Blueprint in the AI Era' and 'Content + AI Drives Brands’ Growth: Content + AI Drives Brand Growth'. Over 700 corporate decision-makers gathered to discuss how AI is reshaping business paradigms.

Dean's Speech: AI is the Core Engine of New Productive Forces

Dean Wang Hong of China Europe pointed out that AI has become the core engine of the country's strategic emerging industries. In the face of technological breakthroughs like DeepSeek and international competitive challenges, China urgently needs to build an independent innovation ecosystem through the integration of industry and education. China Europe is deeply integrating AI modules into the curriculum system, creating a composite training model of 'Business Intelligence + AI Technology'.

Heavyweight Release One: Business Evolution Blueprint in the AI Era

Professor Wang Qi from China Europe released the white paper, stating that corporate AI applications need to break through the misconception of 'heavy concepts, light effectiveness'. The research reveals that leading enterprises are transitioning from tool-level applications to ecological-level reconstruction. AI is not only a tool for cost reduction and efficiency enhancement but should also be embedded in the corporate decision-making closed loop to achieve deep collaboration and value transformation.

Heavyweight Release Two: Content + AI Drives Brand Growth

Dr. Fan Ling, founder of Tezan, shared the practices of brands in five major operational scenarios and 13 content pathways. He emphasized that AI is a 'revolutionary tool' and proposed four paths for corporate implementation: small steps and quick runs (rapid trial and error), humanism (empowering employees), pragmatism (focusing on results), and comprehensive embrace (reconstructing infrastructure).

Cross-Border Dialogue: Resonance of Business and Technology Thinking

The summit held four high-level dialogues. Guests including L'Oréal CIO Zhao Feng, Yili Digital Center General Manager Shang Zhihu, Amazon Web Services CTO Liu Yaxiao, and Mondelēz Greater China President Fan Ruisi engaged in in-depth discussions on AI acceleration, strategic upgrades, technological foundation innovation, and corporate innovation practices. The consensus is that the core of AI scalability lies in scalability, and brands need to establish an 'AI Content Governance Framework' to balance efficiency and brand value.