Product Information Management
产品创新管理
特赞产品创新 DAM,助力企业产品研发可持续创新
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2020/12/痛点1.png)
产品描述图文零散本地存储,每次见客户都要临时搜寻
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2020/12/Group-3884.png)
产品信息管理系统集中维护海量产品信息,确保产品价值对外传递的一致性
贴合企业产品研发管理需要,以及各个部门调用需求,灵活配置标签体系,找产品更快更准
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2021/03/场景解决方案8_part1.png)
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2021/03/场景解决方案8_part2.png)
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2020/12/痛点1.png)
产品信息存储在电脑端,内容杂乱无序,影响展示效果
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2020/12/Group-3884.png)
支持多终端(电脑/手机/平板电脑)展示产品信息,帮助销售团队应对各种销售场景
3D视觉图直观展现产品特征,高效传递产品价值
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2020/12/痛点1.png)
客户兴趣和意向难以追踪
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2020/12/Group-3884.png)
客户留资、申请样品情况实时获取,帮助团队及时跟进客户需求
追踪客户浏览数据,随时了解客户访问动态与产品意向,分析并制定成单策略
快速调取专家测评、用户证言、产品背书等B2B销售内容,助力销售人员与客户的顺畅沟通
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2021/03/场景解决方案8_part3.png)
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2021/03/场景解决方案8_part4.png)
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2020/12/痛点1.png)
消费者反馈难以反哺产品创新
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2020/12/Group-3884.png)
灵活、安全的系统集成能力,帮助客户联通企业内产品信息管理与营销内容管理,助力Go-to-Market
分析消费者对产品的喜好数据,反哺推动产品可持续创新
来自客户的评价
![](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2021/01/solution-aptar-case-1.png)
![aptar logo](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2021/01/aptar-logo.png)
与特赞的合作是一次双赢的尝试,相信特赞能从中收获更多ToB公司的行业特色,设计出更匹配B端的产品及服务,而 Aptar 也可以更好地服务客户,洞察消费者。
![solution aptar case (1)](https://sop-cdn-env6.tezign.com/page/wp-content/uploads/2021/01/solution-aptar-case-1.png)
全球领先品牌信赖
![](https://static-cdn.tezign.com/page/wp-content/uploads/2023/10/image-1.png)
![移动端logo墙](https://static-cdn.tezign.com/page/wp-content/uploads/2023/10/Q4-0921-G-phone.png)
特赞内容科技,驱动品牌增长